By Charlie Berridge
In this booklet John McCarthy recounts his attention-grabbing lifestyles tale up to now. yet those aren't simply the attention-grabbing memoirs of a winning guy. John's tussles with bankers and attorneys, planners and politicians, executive purple tape and political autocracy, rivals and recalcitrant staff inform a narrative that has actual relevance to all aspiring marketers in no matter what box of endeavour. John McCarthy's ideas of engagement and the way to construct one billion pound corporation are as topical now as they have been while he did it.
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