By Faegheh Shirazi
From foodstuff items to models and cosmetics to kid's toys, quite a lot of commodities this present day are being advertised as "halal" (permitted, lawful) or "Islamic" to Muslim shoppers either within the West and in Muslim-majority countries. notwithstanding, a lot of those items aren't authentically Islamic or halal, and their manufacturers haven't unavoidably created them to honor spiritual perform or sentiment. in its place, so much "halal" commodities are profit-driven, they usually take advantage of the increase of a brand new Islamic financial paradigm, "Brand Islam," as a shrewdpermanent advertising tool.
Brand Islam investigates the increase of this hugely profitable business plan and the ensuing progress in customer loyalty to items and providers pointed out as Islamic. Faegheh Shirazi explores the explanations why shoppers purchase Islam-branded items, together with conspicuous piety or a longing to spot with a bigger Muslim group, particularly for these Muslims who dwell in Western international locations, and the way this phenomenon is affecting the spiritual, cultural, and financial lives of Muslim shoppers. She demonstrates that model Islam has truly enabled a brand new kind of international networking, becoming a member of product and repair sectors jointly in an immense conglomerate that a few are bearing on because the Interland. A well timed and unique contribution to Muslim cultural stories, Brand Islam finds how and why the expansion of consumerism, worldwide communications, and the Westernization of many Islamic international locations are all riding the commercialization of Islam.
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